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Read the case study and answer the following question comprehensively.
I. Summarize the case.
1. What should ASICS do in order to recover and achieve its goals? What should be its pillars be in the context of the digital economy?
2. What are the goals of ASICS? Assess the major strategies to achieve the goals.
3. What are the issues confronting ASICS?
4. Assess the product portfolio. Do you agree or not agree?
5. Assess the channel strategy (DTC). What are your thoughts? Is it the right path? Why or why not?
6. Do you agree on discontinuing the sponsorship with NYC Marathon? What else can be done? How best can ASICS leverage the digital space to get more consumers to buy?
7. What should the digital strategy
8. Assess the acquisition of the RunKepper App?
9. How can you keep an ASCIS buyer loyal to the brand?
10. What could be wrong with the strategies, if any?
Develop a comparison of the business model in the pre-pandemic and pandemic scenario. What implications do you see?
It’s 2020, the pandemic has struck, given the financial results and if you were given a seat in the board, what would you recommend? What will your pillars be in the digital economy? How will you execute the new plan?
Another attached file is the supplementary readings.

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