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The marketing plan needs to include both traditional and digital channels
“`Needs and wants:“` Some people always want to fix stuff in their daily life. For example, cooking a meal for their beloved one or fixing water leakage problem of the water tape. Something is not difficult. However, they do not know how to start and do? What are required to complete the task?
“`Situation:“` Especially under pandemic, people try to keep social distance. Even they do not want to find a skillful worker, who is actually a stranger, to visit. DIY is more popular. Meanwhile, from a Chinese proverb the skillful workers are everywhere. The problem is how we can reach them.
“`Solution:“` we have designed a sharing platform. People can search related topics or raise questions. Some app users can offer the solution. Like UBER, passengers post a routine, drivers take the job. The response is more specific to unique situation. Apart from exchange ideas, it also allows payment transaction. Experienced technician can help to prepare the materials required. Receivers pay back. Ranking is also allowed as quality control to bonus service providers.