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The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return?
Value Proposition: What benefits will the product promise to deliver? Answer the
customer’s question of “Why should I buy your product rather than a competitor’s?”
Differentiation & Positioning: Describe the D&P and branding strategy for product.
Overall Product Strategy: Consider long-term goals and possible considerations for the
company to make within the next two years.

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