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The paper is about eastern exchange company ,, They have lunched a new service to their company which is a currency exchange app for the phones .. the paper should discuses and analyze the following points :
Stakeholders of the project: (the company, application creator, a company that manages data security of customers, banks) use SH Matrix
# Microeconomic influencers:
• Define Microeconomics
• factors :
– Demand and supply and consumer equilibrium
– Competitors: will they have significance impact of the company? Coalition?
– Costumer income
– individual customer decisions
# Macroeconomic influencers
• Macroeconomic Indicator:
– leading indicator (future) mention 3
– lagging indicators (past) mention 3
• Stock market: define and explain the trend
• Interest rate
• GDP
. Inflation
Conclusion : how did the new app benefit the company

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