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• So, what do you do? Should you accept the contract? Why or why not?
• Utilize the ethical decision-making process. Be sure to list all direct and indirect stakeholders
and impacts on them of the alternatives you are considering.
• Use the concepts from our course to describe the ethical considerations and suggest a course of
action, and your reasons for it. Include a discussion of the ethical principles that and concepts
that are factors here. Use this to show that you have learned ethical philosophy in this course.
• Keep in mind, you are the owner of the PR firm and are considering the options for your firm
(you don’t run Bamboozle).
Your job is to analyze the ethics of the case and make the most ethical decision.
I expect you to utilize
the 7-step decision making process we learned in class:
1. Determine the facts
2. Identify the ethical issues involved
3. Identify stakeholders and consider the situation from their point of view (think hard about all
the direct and indirect stakeholders – this is important)
4. Consider the available alternatives for your PR firm
5. Consider how the alternative decisions may affect stakeholders
6. Make a decision
7. Monitor outcomes
8. PLUS add a discussion of the ethical concepts from the course that come into play here.

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