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REQUIRMENT ->Addenda: Background Data on Target Countries and Market (1-2 pages of references, graphs, etc.)
• Basic Market Statistics: Historical and Projected
• Background Facts
• Competitive Environment
Back ground: Blue Buffalo is a pet company that was founded in the United States. The company was family founded by Bill Bishop and his two sons to honor their family dog, Blue. They were concerned with the quality of food Blue was consuming after having a bout with cancer, so they decided to make their own pet food and make it the best that they could. Blue Buffalo has relatively found success here in North America, but now they want to be able to take their products global. A target market though would be South Korea. They want to be able to do better for all the pets out there in the world. Of course this will be a challenge as it is the first time Blue Buffalo will be exporting to such a long distance.