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Pick a company that has replaced its CEO within the past 10 years as part of a corporate turnaround attempt. Address the following areas in a 6-page paper (not including title page, reference page, or exhibits):
Discuss the role the company’s mission, vision, and values played in the turnaround attempt.
Briefly identify and explain the main changes / initiatives that were undertaken as part of the turnaround.
Conduct a short external analysis based on the PESTEL and Porter 5-forces models. Based on your analysis, is the industry attractive?
Conduct a short internal analysis of the firm’s resources and capabilities using the VRIO approach. Is there anything that can be the source of a competitive advantage for the firm?
Based on your analysis above, should the turnaround be successful? Briefly explain your answer.

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