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Objective: Having developed a broad understanding of consumer behavior, I want you to appraise the recent marketing efforts of another company. I want you to select a recent (i.e., past 24 months) marketing campaign (i.e., multiple marketing efforts) and assess the potential effectiveness of it.
Imagine that you are the new CMO for the company. You are assessing recent efforts by your predecessor to determine whether things should continue as they are or change. This involves looking at a brand’s recent marketing across multiple mediums or pieces of marketing to understand the overall theme, predict the likely impact on their target market, and ultimately, convince the reader that your perspective on this marketing effort is correct.
Guiding Questions:
· Identify 2-3 (minimum) recent thematic marketing decisions (i.e., in-store displays, print ads, influencer campaigns, commercials, etc.) by a brand of your choice.
· What is the overall focus of this brand’s campaign? What are the similarities and differences across the various marketing spots you highlighted?
· Is this an effective campaign for this brand? Why or why not?
· Is this something the brand should continue doing or should they pivot in the future? Why? (what would you do differently if you were in charge?)
· It may help you to understand their competitors to justify your position.
· Similarly, a clear understanding of who their market is and how their message reaches this market will be helpful in creating convincing arguments.
· You may also want to consider the short- and long-term impacts of their campaign. Is this seasonal? Annual? A result of societal trends? Etc…
I think the marketing campaign I would like to focus is the recent marvel movie No way Home campaign. I will let you pick 2-3 things they did during that campaign and you can do the most effective one. Thankyou and let me know.

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