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Milestone 3: Internal Analysis (50 points)
For milestone 3, for the company you have chosen, complete an internal analysis by answering the following discussion prompts.
Identify the company’s activities by conducting a value chain analysis (or a value network analysis if it is a service company). (5 points)
Identify the company’s tangible and intangible resources. (5 points)
Identify the company’s capabilities (combination of activities and/or resources). (5 points)
From discussion prompts 1, 2, and 3, identify five core competencies. (5 points)
Conduct a VRIO analysis on the five core competencies identified in discussion prompt 4. Explain the rationale for each criterion. (5 points)
Identify the current generic business strategy for the company. (5 points)
Identify the main competitor(s) for the company. (5 points)
Does the company have a competitive advantage over its competitors? Explain your rationale. (Use performance dimensions to compare with competitors) (5 points)
Do the core competencies identified in discussion prompt 4 enable the company to have a competitive advantage over competitors? Explain your rationale. (5 points)
Identify the main business model (i.e., revenue model) of the company. Do you think this is the correct business model for the company? Explain your rationale. (5 points)
Submission must be in Microsoft Word format.
There is no word limit. The assignment is graded on thoroughness.
Make sure to connect your response to the learnings of the week.
Make sure to cite all source materials. You must ensure the link is accessible (not broken, not behind a paywall).
Use the numbers to answer the questions, but leave out the questions.
Do not plagiarize. All sentences should be paraphrased. Only use quotes if absolutely necessary.
SafeAssign scores will be available after submission. Please make sure to check the assignment if the SafeAssign score is above 25%. Any assignment above 25% will be checked.
You have a total of five attempts available to submit the assignment. The last submission will be graded.
Linkages made between example and this week’s learning.
Deductions from assigned points to each question
File format: Microsoft Word
Incorrect file format: -5 points
Source material link(s).
Not included: -5 points
Deductions will be made according to how late the assignment is.
Plagiarism will result in zero points.