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***I would like to do my assignment on Costco***
For this assignment, you will take each of the elements addressed earlier in the class and develop a strategic plan for a publicly-traded company of your choice, which was researched using the annual stock report website, company website, and other financial reporting websites. Be sure your plan includes the following:
Share the mission statement.
Include the vision statement.
Identify any stated strategic goals.
Produce a SWOT and PEST analysis.
Assess the company’s competitive advantages.
Provide a corporate strategic plan for sustained innovation in a global marketplace.
Close the paper by addressing recommended solutions for sustained innovation, in light of any potential disruptive innovation.
Length: The paper should be 10-15 pages, not including a cover page or references. Please consider adding an appendix for any figures or tables.
References: Include at least 8 scholarly resources.
Harmon, A. (2020). SWOT analysis. Salem Press Encyclopedia.
Kirkpatrick, S. A. (2017). Understanding the Role of Vision, Mission, and Values in the HPT Model. Performance Improvement, 56(3), 6–14. https://doi.org/10.1002/pfi.21689
David, F. R., David, F. R., & David, M. E. (2016). Benefits, Characteristics, Components, and Examples of Customer-Oriented Mission Statements. International Journal of Business, Marketing, & Decision Science, 9(1), 19–32.
Engel, M. L. (2018). Crafting the Ideal Mission Statement for Your Organization. Leader to Leader, 2018(87), 7. https://doi.org/10.1002/ltl.20336
Nguyen, V. C., & Chau, N. T. (2017). Research framework for the impact of total quality management on competitive advantage: The mediating role of innovation performance. Review of International Business and Strategy, 27(3), 335-351. https://www.proquest.com/scholarly-journals/research-framework-impact-total-quality/docview/1942669956/se-2?accountid=28180
Sinha, N., & Srivastava, K. B. L. (2016). Perceived Innovation Championing Strategies and Intrapreneurial Orientation. Journal of Management Research (09725814), 16(2), 77–86.

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