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For Milestone One, you will further define the problem you identified in the Module Two assignment and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication.
For additional details, please refer to the Milestone One Guidelines and Rubric PDF document.
Overview: In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain
relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a
strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade,
and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an
organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of
communications and mediums, as well as evaluating effectiveness.
For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external
communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication.
Prompt: Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study.
Specifically, the following critical elements must be addressed:
A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to
accomplish with your communication?
Use the following rubric to help you address the critical elements appropriately.
Guidelines for Submission: Your introduction should be 3 to 4 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and
adherence to the latest edition of APA formatting
the website for the book and case study is at
The book is called Managing through communications
They case study is listed under “Reports
and Presentations” in the Table of Contents.
“Research in Motion: Sincerely, a RIM Employee (A)