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• Explain why sustainability is not simply a matter of responsibility but advantageous to the firm (20 points).

• Propose an initiative in a particular area of focus (you may choose) (20 points).

• Anticipate expected challenges to the initiative (or areas of potential critique) and how top management should address those challenges if they arise (15 points).

• Explain the value and the limits of the business case for sustainability (15 points).

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