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Each week students will be asked to respond to questions in the discussion forum. Three questions are assigned each week; each student should answer two out of the three questions in an initial post each week. Answers should be thorough and involve critical analysis of the subject matter presented. The initial post content should be comprehensive, accurate, and persuasive.
Major points should be clearly stated and well supported based upon knowledge gained throughout the program of study. Each initial post should be at least 550 words in length and include citations for any resources utilized in answering the questions. Note that repeating the text of the questions does not count toward the 550-word required total.
Discussion Questions (Pick only two to answer):
Discussion Question 1: An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low-interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models). If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.
Discussion Question 2: Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks, including E.coli, worried customers about the safety of eating at the fast-casual chain. Chipotle’s strategy for getting customers back into its restaurants was to give away free tacos, burritos, and chips. And while its customer survey scores are improving, Chipotle is still operating at a loss. What concepts, constructs, and operational definitions should any future research deal with?
Discussion Question 3: When Oreo cookies turned 100, Nabisco celebrated with a limited-edition-flavor release called Birthday Cake Oreos, with the taste of Funfetti cake and rainbow sprinkles within the filling center. According to Vanity Fair, this Oreo is a very sweet smell and taste experience. Oreos are the number one packaged cookie brand, selling more than $778.8 million each year. Oreo comes in more than 30 flavor versions, including original, Golden, Double Stuff, and Green Tea. If you were deciding whether to introduce a new Oreo as part of the celebration, how would you frame the question hierarchy?