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Make sure you review the two cases that were assigned and other material covered in class
about Disney before answering the below questions.
The document should be double-spaced, using Arial font #12.
Use either the Bloomberg terminals located at the Feliciano School of Business or other
reputable sources such as finance.yahoo.com, morningstar.com or Wall Street Journal etc.
for the current financial data you use in your answers. You need to provide the references
regarding the financial data you use to support your answers at the end of the finance portion
of the term paper.
Questions:
1. Opening a new theme park, such as the Shanghai Disney Resort (company’s fourth
and largest theme park in Asia), is a major capital budgeting project even for Disney.
A project of this scale requires coordinated planning across all functions of a business
that you are studying in your Integrated Core classes. Choose and discuss three items
on the income statement that you think will be impacted by this new undertaking.
Explain why you chose those particular items, and how those items are impacted by
the marketing, management and operations decisions of the company.

2. Choose and calculate three financial ratios for Disney for the last two years. Make
sure to select ratios that you think would be impacted by opening a new theme park in
a foreign country and explain your reasoning. Identify a competitor of Disney and
contrast the two companies ratios. Explain why you selected this competitor. Describe
how the decisions made by management, marketing and operations functions of the
company can impact, and hopefully improve, these financial ratios.

3. Disney is a company with a significant brand value that is closely tied to its family
friendly image. Discuss how any violations of ethics and integrity in the company might
affect its investors, customers and employees, and ultimately impact the company’s
overall financial performance. Provide examples of any such events at Disney and
discuss how they were handled by the company.

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