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Branding is one of the most important things to accomplish in marketing because it not only makes a name for the company but it sustains growth after the name is established.
Using the two articles below in a two page essay (not including the title and reference pages) compare these three ice cream brands to uncover how their branding strategies makes them part of the top 10 list of successful ice cream brands worldwide in an extremely competitive market place. Include the following information in the report:
Summarize from the two articles what elements support a successful brand.
Research the websites of each ice cream brand and glean as much information as you can which identifies and supports the effectiveness of the brand itself. Analyze the information and write a brief paragraph explaining your conclusions as to why it is successful based on the elements chosen from the article summaries. Be sure to give examples from the website to support your conclusions. For example, consider who their customers are, how they are targeted on the website, why do they stay with them etc..
How do these successful elements serve to make the brand stand out against the competition. Give examples.
Use APA, examples from the website, the articles below, and classroom material to support your conclusions.
Use these references

Coca-Cola claims revamped marketing model is already delivering ‘strong results’

Starbucks Corporation’s Marketing Mix (4Ps) Analysis

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