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Assume that you are one of the officers of the board of the directors of the Christopher Reynolds Foundation. The Foundation was organized when the heir to the Reynolds tobacco fortune was killed in an airplane crash (a true story). Assume that this year the Christopher Reynolds Foundation investments will yield 35 million dollars which must be spent. Assume further that as chair of the Health and Welfare Sector on the Foundation Board you must propose a plan to spend the $35 million in a way that will most cost-effectively militate against tobacco addictions.
Please devise a detailed plan and provide the rationale that led to the plan. For example, what portion of the monies will be spent on treatment and through which types of service-provider agencies? What portion of the monies will be spent for media anti-smoking campaigns? Will these use celebrity spokespersons or will they take a substantive/data-providing approach to their audience?
Would you recommend that proportion of the financial resources go to lobby Congress to change laws about the availability of tobacco products to pregnant women, the elderly, those with emphysema, etc.? To lobby Congress to place additional taxes on tobacco products thus dissuading use because of higher prices on these products? Will youths be targeted or will the campaign follow a treatment approach (rather than a preventive one)?

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