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**** ARTICLE ON 7Ps – The Marketting Mix ****
Article Review Assignments (100 Points) – (500 words – using APA writing style)
Students are encouraged to expand their reading outside of the assigned text. Students are responsible for finding a current article for this assignment from a well-respected source (do not use a blog for this assignment). You select the article. I do not assign the article for you. Part of this assignment is that you take on finding a timely, credible article on one of our topics for the week. Again, for course focus and clarity, be sure that your article review focuses on our course material for the week in which you have this assignment. The article review response will be a minimum of 500 words.
The first paragraph (20 points) of the assignment should introduce your article by name and then review the main points raised by the author. The second paragraph (20 points) of the paper should examine the quality and applications. For example, offer a critique of some of the author’s points or consider how useful the article is. Is it solid research? For the third paragraph (20 points) of your discussion, offer an application of one or more points raised in the article to your own workplace examples. Last paragraph (20 points), write your closing comments and end your critique. Grammar and spelling will make up part of the value of the grade given to these responses. APA writing style and work cited page (20 points).