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After reading the “American Airlines Getting into the Bus Business” article, DEVELOP a social media campaign for AA, only focusing on one social media vehicle (i.e. Facebook, Instagram, LinkedIn, etc.). Any submission that includes actual campaign examples will receive extra consideration.
Resources you can use are attached: “The art of Digital marketing” specifically chapter 6-7
Please include a title page that provides appropriate identifying information as the first page of each assignment. A page with your name, course name, and course CRN (Section Number) will be sufficient for Informal Written Assignments. For Formal Written Assignments, you will find an example of a title page in the APA Manual. If the requirements for an assignment indicate a minimum or a maximum number of pages, the title page, table of contents if any, and list of references are not counted in the number of pages submitted