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A three-page paper (APA style: https://apastyle.apa.org/style-grammar-guidelines/paper-format ) on how data is used to inform social media content strategy for marketers and why it is so important. You will use a real marketer (NFL, Wendy’s, Coke etc..) as a reference. Research a marketer that you like or saw cool social media content that you liked. Research how they utilize their data and explain why the research is as important as the actual content. Ex: Social monitoring, knowing your target audience, how to reach them and how to talk to them.

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