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1. Your essay must have a discernible structure (in general, this means that it must include an argument and effectively organize evidence that supports this argument).
2. Your essay must thoroughly explore your ad’s use of rhetoric to put forth explicit and implicit messages.
3. Your essay must address the ad’s larger cultural significance (it must, in short, address the issues the underlined questions raise).
4. Your essay must incorporate at least one quote from one of the essays assigned in this unit (see the Course Schedule).
Remember that you are writing an essay and not simply responding to each section as you might on an exam. This means that you must consider the attitudes and beliefs of your audience (members of this class and of the academic community at large), introduce your subject, analyze the form and content of the ad in the body paragraphs, and ultimately draw some conclusions about the cultural significance of the ad overall.
Basic Requirements
 Your essay should be 4-6 double-spaced, typed pages (not including the Works Cited page). Please use 12-point Times New Roman font and follow MLA style.
 Include a Works Cited page. Following MLA style, document the ad you analyze as well as the essay that you quote.
 Include at least one quote of the ad’s language within your essay. Use this quote to analyze the ad’s language.
 Integrate at least one quote from an essay in Inquiry. See the Course Schedule for reading options.
 Upon submitting the essay, please include a scanned copy of the ad.

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